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Don't Set it and Forget It.

Updated: Oct 30, 2023

Managing a website on an ongoing basis is crucial for companies for several compelling reasons.

  1. Content Freshness: Regularly updating your website with fresh, relevant content keeps visitors engaged and encourages them to return. This can include adding new blog posts, updating product listings, or showcasing recent achievements. Fresh content also signals to search engines that your site is active, potentially improving SEO rankings.

  2. Security: Cybersecurity threats are continuously evolving, and websites are a common target for hackers. Regular website management includes security updates, patches, and monitoring for vulnerabilities, helping to protect your site and user data from breaches and attacks.

  3. Performance Optimization: Websites can slow down over time due to increased content and plugins or outdated code. Ongoing website management involves performance optimization, such as image compression, code optimization, and caching, to ensure fast loading times and a smooth user experience.

  4. User Experience (UX): User expectations change, and website design trends evolve. Ensuring a positive user experience is an ongoing process. Regular site management allows you to address UX issues, update navigation menus, and improve accessibility to accommodate different devices and browsers.

  5. SEO Maintenance: Search engine algorithms change, and competitors may be actively optimizing their websites. To maintain or improve search engine rankings, ongoing SEO efforts, such as keyword research, on-page optimization, and link-building, are necessary.

  6. Tracking and Analytics: Regular website management involves monitoring and analyzing user behavior through tools like Google Analytics. This data helps you understand how visitors interact with your site, which pages are most popular, and where improvements are needed. These insights can inform content strategies and marketing efforts.

  7. Compatibility: Browsers and devices continuously update, and your website needs to remain compatible with these changes. Regular testing ensures that your site functions correctly on various platforms, browsers, and screen sizes.

  8. Legal Compliance: Online regulations and requirements, such as GDPR or ADA accessibility standards, may change or evolve. Regular website management includes staying up-to-date with these regulations and making necessary adjustments to ensure compliance.

  9. Backup and Recovery: Regularly backing up your website is essential to prevent data loss in case of technical issues, cyberattacks, or server failures. Ongoing website management includes a robust backup and recovery strategy.

  10. Feedback Implementation: Customer feedback and user testing can uncover areas for improvement on your website. Regular management allows you to implement these suggestions and make iterative enhancements to provide a better user experience.

  11. Software Updates: Content management systems (CMS) and plugins often release updates to add new features, improve security, and fix bugs. Failing to update these components regularly can lead to compatibility issues and security vulnerabilities.

  12. Business Growth and Changes: As your business grows or changes, your website may need to evolve to reflect new products, services, or branding. Ongoing management ensures that your site remains aligned with your business goals and objectives.

In conclusion, managing a website every month is essential to ensure its security, performance, and effectiveness. It helps your site stay competitive, user-friendly, and up-to-date with the latest technology and industry standards. Neglecting regular website management can result in security risks, declining user experience, and a loss of visibility in search engine results.

Lizito Cardoso

Web Developer | CEO - Raink Boston

Sat Sep 23 8:12 AM

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